How Not To Spend More And Still Sell The Product: Influencer Marketing

During the good ole days, newspapers, pamphlets, and television ads were the most used marketing channels. To some extent, they still are!

Mind Tricks!

Reflecting back, could you list some of the ads you remember still? And, why?

We tend to remember (ads promoting) things which,

  1. We could related to ourselves
  2. Had a brilliant concept
  3. Had a familiar face in it


Whether you think about your childhood or think about children now, you would notice how we are lured in to buying things, even if we don’t need it, just because it was promoted using a person or character we followed. Spiderman, Movie actors, cartoon characters (Doremon, Peppa Pig) – ring a bell?!


But, did you really think

  • Pierce Brosnan would eat betel nut just because he was in the ad?
  • Kareena would use lux soap?
  • Chota Bheem/Peppa Pig actually went to school with all that bag and pencil box?


It’s because they are known and have a following, these people or characters are used to promote products; which would make people to believe

  • The product is used by the person, perhaps
  • The product is endorsed/backed by a known person and hence safe to use
  • The product is better than other similar ones, since it is being promoted by a well-known person

The Influencing Act!

These well-known people (influencers) are there to influence your decision, make you believe which you otherwise wouldn’t, and are able to reach to mass or fans – instantly; thereby making a larger impact than those marketing agencies would make, following other practices.

In this era, people have so many social media channels on which they are active, and connect with their fans and followers.

Each of these followers further have a circle of people connected to them, so on and so forth. Virtually, you are connected to millions of people around the globe.

Theoretically, the chances of getting a response or someone buying/trying a product which you promote, are more.

Modern marketers are tapping on this trend!

The cost of engaging a creative ad agency, getting people to perform in it, getting the prime TV slots, and so many other associated costs are reduced. Not to mention the time and effort in getting the ad to market.

Now think, I’ve a million followers on three different social channels. If I say or promote anything on it, it will reach countless people within a few seconds – thanks to the internet!

Even if a percentage of those followers buy the product eventually, it’s a huge profit for the company; considering the amount they would spend on getting me to promote it online.

And this, my friends, is nothing but Influencer Marketing!

Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.” – Wiki

Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.” –


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What is CMS? Explain That To A 5 Years Old. Here’s Why?

So, you just had a glimpse of the post or heading and started scrolling away. Just when you thought it was nothing, you couldn’t let go of this feeling – Why would you want to explain CMS to a 5 years old?


I can give you many reasons, but let’s just say the psychology of a client responsible for an IT programme is similar to that of a child.


Like a child,

  1. The client would be hard to get convinced, especially when he is unaware of something new.
  2. The client would have qualms about moving to another thing, in this case a new platform.
  3. The client would want more for what he gives. Like a child, who only agrees to share his toys when he gets more in return.
  4. Last but not the least, the time a client would be willing to listen to you, as he would have many things going-on in his mind.


So on and so forth…



What is a CMS? ..Or.. What is a Content Management System?

If you know this already, please skip to next part – which I promise is much more exciting than this one.


If you are still here with me, then you must want to know about it.


CMS, is nothing but an application or a platform which allows you to drive your digital content, from a centralised (server) location.


All your templates, pages, and assets are at a common place; which along with components can be used across site and markets (which are copies of one master site).


So, if you were to launch your site at multiple locations across the globe, then you could have the same layout, use same assets (where possible), yet make modifications where needed.


The best part, you can achieve that from a single server and rollout any change across these sites, just by modifying it in the master copy. Moreover, you can make specific changes to these live copies, at will.


Now then, that was a brief about the CMS. I hope you got a fair bit of idea.

Or was it not what you were looking for?

Nonetheless… Let’s move on!

How to explain a CMS to a 5 years old?

  • It’s like a train set. You can align the tracks anyway you want, place the station wherever you want, and latch any bogeys with the engine to run the track.


How you design it, it’s your imagination.


However, these basic building blocks should sync to make it work, otherwise the engine would derail and never reach the station.


  • You know that painting book you got or the stencil which you use, it has pre-outlined figures which you can readily use to draw and paint.


There is a suggested design or the colour pattern, should you follow. However, the creativity is yours.


  • Imagine, you have multiple cut outs of a flower which you can colour differently and then place them on a sheet to create an image of a bouquet or a garden.


The content management system is similar to that; it provides various building blocks which you can use one or more time to create a page or a list of pages, so that you don’t have to create them afresh, time and again.


The only difference is, you use computer software instead of white paper.


[Good luck explaining what a computer and a software is. Look at the bright side, you have something to communicate and engage with the kid.]


With this kick starter, let’s see how many ways or different approaches you can come up with, to convince a child and make him understand.


Age is just a number!


If you can convince a 5 years old, you can convince a nagging client!


#YesICan #Negotiation #ArtOfConvincing #Leadership #Communication


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How Not To Be Affected By Mental Health Issues

Did you know?

People around the world are observing this week as Mental Health Awareness week.

What Is Mental Health?

According to, “Mental health includes our emotional, psychological, and social well-being. It affects how we think, feel, and act. It also helps determine how we handle stress, relate to others, and make choices. Mental health is important at every stage of life, from childhood and adolescence through adulthood.

– Having a bad day at home

– Trouble with the kids

– Peers are creating a problem

– The manager is being .. well .. not helpful

Whatever the reason be, mental issues can affect us without we realising.

It’s not necessary to have a glitch in your brain, to be a diagnosed with mental issues.

People who put others under the bus, for their own greed, are suffering from mental health issues – they just don’t know it yet!

Only you have the power to stop such abuse, such situations!!

Don’t get me wrong, I’m not asking you to get in to a fight.

But, SPEAK UP!! People don’t realise this but, “the most complex problems generally have the simplest solutions.”

Speak to a friend, a doctor, or someone whom you trust. Unload yourself of all the pain and sufferings.

We are humans, and we tend to make mistakes. Maybe, we don’t realise where we’re going wrong!

There is no shame in seeking help, no shame in accepting when you are wrong, and definitely no shame in learning to be healthy.

After all, it’s your health, your life, your well being – and it impacts everything around you!

How To Break The Team To Make It Work

There was this game which we used to play during our childhood days; chose a word and then form as many words out of it as you can. The more words you got, the better.


I don’t know who came up with that game, and it sure would sound silly if I ask you to play it now!


And not because you wouldn’t have time for it, but you might be too sheepish to play such a naive game.

Are you really that busy or ashamed?

C’mon! I bet it’ll only take a couple of minutes. Alright! Alright! Five minutes at max.


I knew you’re too lazy to do that. No? Well, even if you did .. You would have come up with few of these.

Am | Me | At

Tea | Eat | Ate | Met

Team | Mate | Meta | Meat | Tame

You notice something odd there?

Me! There’s a “Me” which is odd. The ME which represents each one of us. The ME who is there in every team!


There is I in there as well, or I’ AM. But, I prefer not to use this “I” as it sounds to me bit self-centred and arrogant.


There are times when I should take the front seat, but not when it’s about the team.


So, you would have to jumble up yourself or break yourself to form ME, who drives the team.


Every word you make out of it could mean something so powerful, if you associate it with the team.


Every member is like a Meta data or Meta property of the team. They HAVE to work in conjunction or the whole machinery would wear and tear out, even before you know it.


The ME has to take care of my mate(s), that’s a British slang used to refer to a friend, a buddy, or a known person.

Me has to ask them if they have had something to eat or eat with them.

Me never tame(s) his mate(s), or offer someone as meat to step up.


You have to passionate, yet selfless. You have to be willing to learn, yet impart knowledge to others. You have to be successful as a team, yet achieve your own goals.


We all have some qualities and some weaknesses, and we look out for each other; otherwise it’s not a team we’re part of.


Otherwise it’s just AM who’s gonna take control. And when that happens, you know how ugly it could get.

Here’s another food for thought, do you work with a team or in a team?

Working in a team, is like working in silos where someone would tell you what to do and you do it; plain and simple. You don’t question, you don’t challenge, and you don’t push boundaries. Of course, you do work hard to achieve something, personal and/or professional.


However, working with a team is like holding everyone accountable and responsible. People have similar frequency and everyone works towards a common goal first.


Funny, how words, as small as these, could make a huge shift in perspective.


Whether you think – “I am part of the team” or “me who is in the team” or “me who makes the team” – the choice is yours, and so is the success of it!


It’s not easy, and it can take years to learn. Anyone who says he is a team player, ask them this – do you know how to break a team to make it work?


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How Not To Fall For The Online Marketing Trap

Yeah.. yeah.. Knowledge is power, we all know that and heard it several times. But, in order to gain more knowledge what do we do? We speak with intellectuals or read about the area of our interest. The information is widely available over the internet, look where you know must!

What is the most common thing which you hear from the experts?

First of all, there are no experts on the matter. Whoever go where they are now, never thought they would reach there. Well, they must have hope for it for sure.

They all will tell you to follow what they have done. Have you come across blogs or articles which say, “5 step to achieve this” or “3 things you have been doing wrong” or “How to make money quickly”?

The internet is flooded with such trap doors!

Why do I call them trap doors?

  • First and foremost, they all have similar information, just paraphrased or tweaked info-graphics.
  • Secondly, it’s a marketing pitch for the author, if only you could understand.
  • Thirdly, somehow it worked for the author, but do you have any way to validate it?
  • And lastly, isn’t marketing all about being able to convince the potential customer. And, in this case the author convinces you that his method or write up is pretty useful to you.

The more you are convinced, the more chances you’re going to like, share, and/or comment on it.

Now think, who is benefiting from it eventually?

Who is getting famous, getting more followers, and eventually making money?

I bet you knew that already, just didn’t want to admit you were falling for the trap as well.

There is nothing to be ashamed of or denying the fact. Look at the bright side, it was not a complete waste. Every bit of hearing or reading tells you something, gives you a different perspective which you can plan to use it to your strength, your strategy.

You Still Don’t Believe Me, Do You??

OK .. Tell me, what do you think about this?

Can you tell me which strategy worked here and in which article have you come across such a scenarios which fits the bill?

Let me tell you – NONE!

For Chris sake, if people knew what would work for sure, wouldn’t all those people who read those (marketing) articles be famous already?

And, if that were true then you wouldn’t be writing any articles any more since you would be flocked with curious people wanting to know how you did it?

Wouldn’t your mind be like a supercomputer, predicting human behaviour?

More than information, current events, or any other guide people are interested in bold and obnoxious content. You start sharing your sensual photos and you are a hit overnight.

Then again, events like Football World Cup was enough to crash the social media.

If only human minds were predictable, any strategy you followed would have done wonders for you.

Till then, the only thing you could do it read, plan, execute, and have patience.

Unless of course, you are willing to showcase your ugly side and cause an online stir; but never fall for such traps which guarantee you success, overnight!

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How Not To Lead Into Deadlock

Have you worked in an agile environment?

Adaptable, flexible, and adjectives like that are common when you look for a job or talk to people. Everyone’s got the role and responsibilities defined. However, we do tend to overlook them when needed or to say when we are lazy.

Recently, I came across a situation where the team was behind schedule by a mile and they needed to get the impediments out as quickly as possible. Funny thing is, people may forget about the common goal they’re working towards, they never forget to play the blame game. It’s never easy to work with team across geographies, with varied cultures. So, instead of resolving the issues at hand, the teams involved started this ping pong of passing the work/blame over to other team. And when asked about the status, the teams responded they are analysing the issue and everything is working fine at their end but it’s the other team who needs to fix at their end. So if two systems are working fine individually but not when they are integrated, then whose territory is the integration? Ummm.. Obviously, it’s both the teams’.

It’s like those situations where without the handshake, the meeting never happened! The simplest approach at this time would have been for both the teams coming together and resolving it. But, due to their time differences, approach differences, and failure to identify this need: the meeting never happened. Amidst, all this the team who was responsible for verification was blocked. In spite of checking every possible scenario, working with all the tools at hand, and speaking to different technical teams; it was a deadlock!

After days of waiting, planning and re-planning, the teams were forced to make time for THE call. Didn’t matter if one is on earth and other on moon, if one is sitting in office late at night or coming too early; the meeting was absolutely necessary!

Where’s the wall with “Bang Your Head Here” written all over it?!

Someone, please shoot ’em all!! The call, which went on for around 45 minutes, made it clear that there were certain changes required at both ends to make the code work. And just like that we all had an understanding of what needed to be changed and an agreement, at last!

This situation led me back to three principles which are long forgotten,

  1. You don’t always have to move mountains, you can go around them – every problem doesn’t need a complex solution. A very basic or simple idea can do wonders
  2. Although, he should but it’s not always a project manager’s duty to intervene and resolve issues like these – anyone can take that step and be authoritative. Authority comes by being knowledgeable and analytical, not only with designation or title.
  3. Learn to put your personal agendas aside, there are times when project’s goal/client needs take the pilot seat.

There’s a very deep meaning to it, but if you can decipher it then you may lead a better life than others.

 “You grow together, you lead in a group; alone you can think of being whomsoever, but it will not turn in to reality!” – P.R.


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When you really need it, it’s OK to be sad!

Emotions, as Google will tell you “a strong feeling deriving from one’s circumstances, mood, or relationships with others.” Or Wiki will say “is any relatively brief conscious experience characterized by intense mental activity and a high degree of pleasure or displeasure”. There are days when these emotions are high, and days when they are low.

Would it be alright, if you ask a person to behave exactly or more likely in a similar manner at all times, irrespective of the emotional state he/she is going through? My first reaction would be, maybe not! Then again, I can think of people who would preach or counsel about trying to keep emotions away at work.

Seldom, it is possible to separate emotions from work. In reality, people who preach this are no good at it themselves. What they’re good at is, be-fooling themselves and others in believing they can keep the matters of heart and mind on two different paths. Alright, let me not be so blunt. There might be around 1% (or more) of the population who are able to achieve that.

According to a survey result posted on BBC News, it was found that almost two fifths (38% of the 2,000 participants) had been treated negatively because of their problems.

Of those:

§ Nearly one in five (19%) lost their job

§ Over half (54%) lost contact with a loved one

§ And 55% stopped socialising or going out

Organisations/NGO are holding and proposing more events like Time to Change where they can help people. Sue Baker, director of such operation, said: “Progress is being made in improving attitudes and reducing discrimination in some key areas of life but too many of us are still being made to feel isolated, ashamed and worthless by other people’s reactions.

“The best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart” ~ Helen Keller

“I don’t want to be at the mercy of my emotions. I want to use them, to enjoy them, and to dominate them.” ~ Oscar Wilde

Different emotions for different times, different surroundings, and all other factors which could impact us.

There are times when we all can become captives of our emotions and have no control over the situation. The best thing to remember is, we all need bit of support and love to overcome a situation. The more we show our support to others, the better we place ourselves to get it back when we need it the most. Nobody would like to be sad or let the work get affected. But if we know, we aren’t going to be let down by people around us or if we have people who understand one another emotionally, then we can be emotional.

It’s like a particle state, which once achieved would come back to its original state. Once we let our emotions take control of us, we would remain in that state for some time, but will come back to our normal selves eventually. If you’re really happy you can’t carry on laughing for long, and similarly when you’re sad you can’t keep crying forever. So it’s alright to not be in control of things, but only till a time when it’s not affecting you or people around you to a great extent and you know when to say enough and get up on your feet. When you really need it, it’s OK to be sad!

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I Went To Learn Football, Instead I Learnt …

From this day to the ending of the world, but we in it shall be remembered – we few, we happy few, we band of brothers; for he today that sheds his blood with me. …” ~ William ShakespeareHenry V

A group of people who come together for a common cause becomes a group, a band, a gang, or a team. Every member of the team has his unique capability and has a role to play, even if it to stay at the side lines and boost the morale of others. Every member gets involved and can be rated individually but the end result or the performance is collectively measured.

Since my childhood days, I was actively involved in sports and played various sports. Football was one of my favourite sport. At the time, I didn’t know much about it or the different leagues which were played around the world. The only names I knew were the likes of Ronaldo, Rivaldo, Beckham, and other famous players. The football world cup was the sporting event we all waited for and watched with all the enthusiasm. While playing football at my school, all we did was run behind the ball without any plan or formation. Gradually, I started understanding the game, the positions, the tactics, and other related fundamentals.

Playing and following the game for quite some time now made me realise it was not just about learning the game, it was about learning important lessons before you could learn the game.

Importance of a Good Coach – It takes a lot of practice, learning, and experience. A person who has been there and seen it all knows the nitty-gritty of the game. And, no one can coach you better but a person who has seen the highs and lows. Moreover, not every coach is or can be good. Nonetheless, the significance of a good coach is nonpareil.

Coming Together as a Team – A coach will do everything in his capacity to train you, give apt feedback, present opportunities to you, and make pertinent strategies. But, the end result lies in the way the team plays individually and collectively. Every member should understand the basic of a team play; supporting each other, looking out for potential threats, covering the weak links in the team, and working towards common goal. One can only grow if the team grows. After all, there is no “I” in the team rather “am” which means I’m part of the team too.  Things don’t change overnight, consistency and persistence will lead you forward, one step at a time.

Need for Creativity & the Burning Desire – One idea may have worked for a team. It may work couple more times, however it’ll not work forever. Failure to bring in creativity would eventually bring downfall. Whether it’s the coaching methods or the individual player’s style of playing – both need to be flexible to learn new ways and open to change when required.  Ever wonder why a team has an unbeatable run? It’s because every person on the team has the passion to go for the kill, the itch to succeed, and give a performance better than previous day. If you are not hungry for more, you may sit out than giving a mediocre performance. Once you start something, prepare yourself to see it out till the end, no matter what challenges yous face or if your personal aspirations are not met along the way. Always remember, best transfers happen at the end of the season. If you get the gist of it!

Nothing Works Without Planning – The formation in any game is as important as deploying personnel for a battle. If the analysis of opponents’ behaviour and playing pattern is not done, a plan of play is not put on the board, or the right formation is not prepared then you leave your team exposed. Every situation forces you to be dynamic and keep you on your toes. Who plays where, how the play should be made, when to be on the offensive and when to defend, and similar things need to be planned well in advance. Like any other work, for instance software development, planning is the first stage before any play (execution) is made.

Every Player has the Potential to be a Star – Every person has a role, a designation, and skills to perform with in the team. While it is important to be good at what you are responsible for, it does not hamper you from honing new skill. You may have a liking towards one role, but you don’t know your true potential till you try something else and are able to compare with. Never be shy to learn. There are defenders in every team, but not everyone plays for best teams. They all have a distinguishing factor than the rest of the lot.

Out of every one hundred men, ten shouldn’t even be there, eighty are just targets, nine are the real fighters, and we are lucky to have them, for they make the battle. Ah, but the one, one is a warrior, and he will bring the others back.” ~ Heraclitus

Nothing is Over Till the Whistle Goes Off – Ever seen Manchester United play on their home turf? How Sir Alex used to tap his watch and the playing time was extended. Likewise, there are many teams who have made a difference in those closing seconds. Similarly, nothing is over till the clock is ticking. Don’t lose hope if things are not going your way, it’s a matter of time before things will turn around. Every bit of effort you put in will be rewarded. Often, we work very hard throughout but become complacent towards the end. Your approach and your attitude in those crucial moments towards the end make all the difference between winning and losing.

It’s not just about the game, some things don’t change and remain applicable to everything you do in life. Hope there was a learning for you in this too!

It is fatal to enter a war without the will to win it.” ~ Douglas MacArthur


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What’s The Best Way To Learn?

­­­­­I recently read a story where a pottery teacher put his class in two groups, and asks one group to go through the formal phases of learning: planning, analysis, and so on, while the other group is asked to learn the hard way: learning while applying. In the end, the products from latter are deemed better of the lot. The idea (how I see it) was simple, the more you spend time on doing something practically, the more you learn. When you’re left to do things on your own, you feel competitive, you feel creative, and a sense of achievement runs through you when you accomplish a task on your own. Then again, the formal training gives you that cutting edge, broadens your horizon (knowledge), and increases the scope of your perception.

So… Which is the best way to learn?

Imagine you are taught how to swim at a remote location or somewhere away from the pool, but you wouldn’t be able to swim unless you try it out for yourself. You should be able to feel the water, its pressure, the amount of work you need to put in, and you watch others to learn if you are doing it right or if there is a better way to do it. Then there are people (let’s say bunch of trainees), and they are taught the same things. But, not all of them or even one of them gets it right the first time. Not completely, at least. They only get a hang of it once they start applying it, over and over again. It’s our initial fear which hold us from making that initial step. Information can prepare us for what’s out there, however, it’s limited to factors which the informant has faced or is aware of. There are external factors which are beyond one’s control, are often not well thought of, but have great impact on one’s (practical) learnings; something like knowing when to apply break, how much force to apply, or how to manoeuvre in heavy traffic.

Either you start learning about it or you jump straight in to doing it, the focus should be on continuous improvement. There are different ways of doing things, likewise there are different ways of learning. You do something and have a look at it (analyse or self-assess), if you are convinced then others may be. Then you can discuss with other people and get their opinion (feedback). Self-assessment and feedback can serve the basis of any learning. Most important thing is to take one bit at a time. You lose track of it when you try to over load yourself with information, perhaps while multi-tasking or overzealous learning. Have patience, learn in smaller bits, and let your mind absorb the information; then practice your learnings in routine.

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” ~ Antoine de Saint-Exupéry

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Bumping the Faux While Seeking Veracious Talent

Tell me something about you”, asked Adam (the manager), still admiring the suit which Eve (the candidate) wore and the confidence with which she greeted him. Having read about the tips & tricks for interview and the job description (JD), it was only a matter of putting the right words together. Mentioning about the work history and carefully relating it to the bullets of the JD, while cautiously examining Adam’s expressions; for clues if she was on the right course or not. “Oh gosh! She is incredible”, thought Adam. The interview went well, in fact better than Adam had hoped for; having interviewed few not so good candidates since past few days. The offer is made based on the technical know-how presented by Eve.

But was she a good fit culturally? Good for the organisation overall?

Hiring for a manager or above is like getting a step dad or step mom; you have to ensure that the person is able to connect well with your children (the team), impart your vision and good learnings in them, and at the same time is able to match your steps and contribute to the overall growth. On the other hand, anyone below managerial level, is like an adopted child or a foster kid; he should be able to gel with other kids, not create trouble for anyone, is able to take care of himself and others, and does what he is told.

Not all, but most people are laden with egocentricity, callousness, manipulation, and other (annihilating) personality traits. Paul Babiak and Robet D. Hare, in their research, suggested these behaviours as disorders and people exhibiting such disorders are psychopathic by nature. Organisations, have had paradigm shift, since mid-90s. They have experimented with internal structure (hierarchy), business units, and other processes all along; and continue to do so. People with psychopathic attributes flourish because these organisation require them, often mistaken with special talents, for different jobs; as they are effective in getting results. But the management and leadership is unaware (or choose to overlook) the long term destruction caused.

Taking control of things (coercion), making decisions (domination), getting other to do what you want (manipulation), making false promises (deceit), only concerned about self (self-centred often mistaken for confident), and taking credit for others work (callousness). These so called qualities put them above others, and are quite common in managers; the trouble is that everyone has these or likes these and sees no problem with them. But, they rob you of your culture, your authenticity, employee productivity, and most of all your talented people: who are either in their learning years or have few years of experience; but are forced to run away from all this madness.

Eve had most of these traits, and even though she was able to get work done she was (mentally) hurting people. Her team was stressed out, felt humiliated, and didn’t want to work with her; but they wouldn’t say anything as they felt intimidated by her. Moreover, they couldn’t ascertain if the leadership would side with her or support them; no trust on leadership. In this case, the roles can be reversed, or Eve could be replaced by Ben. It’s not about pigeonholing based on race, colour, gender, or any other parameter.

Contemplating the Prospect

Like an old proverb, “all that glitters is not gold”; this planet is not straight nor its habitants (or their complex minds). Everything is round (with no starting or ending), but a hole at the center: a black hole. It enwraps so many feelings, and you only get to feel what is shown: you can’t see it. Of course, with learning or training and with experience you enable yourself to judge others; but that can still be manipulated. Crucial aspect is to acknowledge the presence of such individuals and traits, prepare an organisational strategy to deal with such menace, conduct regular feedbacks and evaluate them; accompanied by a zero tolerance policy. It’s more of a problem at the top level (who are responsible to drive the organisation), than at the grass root. Think about the legacy you want to leave behind, and not just the CV you would carry to next organisation.

“The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint to keep from meddling with them while they do it.” ~ Theodore Roosevelt

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