How Not To Spend More And Still Sell The Product: Influencer Marketing

During the good ole days, newspapers, pamphlets, and television ads were the most used marketing channels. To some extent, they still are!

Mind Tricks!

Reflecting back, could you list some of the ads you remember still? And, why?

We tend to remember (ads promoting) things which,

  1. We could related to ourselves
  2. Had a brilliant concept
  3. Had a familiar face in it

 

Whether you think about your childhood or think about children now, you would notice how we are lured in to buying things, even if we don’t need it, just because it was promoted using a person or character we followed. Spiderman, Movie actors, cartoon characters (Doremon, Peppa Pig) – ring a bell?!

 

But, did you really think

  • Pierce Brosnan would eat betel nut just because he was in the ad?
  • Kareena would use lux soap?
  • Chota Bheem/Peppa Pig actually went to school with all that bag and pencil box?

 

It’s because they are known and have a following, these people or characters are used to promote products; which would make people to believe

  • The product is used by the person, perhaps
  • The product is endorsed/backed by a known person and hence safe to use
  • The product is better than other similar ones, since it is being promoted by a well-known person

The Influencing Act!

These well-known people (influencers) are there to influence your decision, make you believe which you otherwise wouldn’t, and are able to reach to mass or fans – instantly; thereby making a larger impact than those marketing agencies would make, following other practices.

In this era, people have so many social media channels on which they are active, and connect with their fans and followers.

Each of these followers further have a circle of people connected to them, so on and so forth. Virtually, you are connected to millions of people around the globe.

Theoretically, the chances of getting a response or someone buying/trying a product which you promote, are more.

Modern marketers are tapping on this trend!

The cost of engaging a creative ad agency, getting people to perform in it, getting the prime TV slots, and so many other associated costs are reduced. Not to mention the time and effort in getting the ad to market.

Now think, I’ve a million followers on three different social channels. If I say or promote anything on it, it will reach countless people within a few seconds – thanks to the internet!

Even if a percentage of those followers buy the product eventually, it’s a huge profit for the company; considering the amount they would spend on getting me to promote it online.

And this, my friends, is nothing but Influencer Marketing!

Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.” – Wiki

Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.” – Tapinfluence.com

 

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What is CMS? Explain That To A 5 Years Old. Here’s Why?

So, you just had a glimpse of the post or heading and started scrolling away. Just when you thought it was nothing, you couldn’t let go of this feeling – Why would you want to explain CMS to a 5 years old?

 

I can give you many reasons, but let’s just say the psychology of a client responsible for an IT programme is similar to that of a child.

 

Like a child,

  1. The client would be hard to get convinced, especially when he is unaware of something new.
  2. The client would have qualms about moving to another thing, in this case a new platform.
  3. The client would want more for what he gives. Like a child, who only agrees to share his toys when he gets more in return.
  4. Last but not the least, the time a client would be willing to listen to you, as he would have many things going-on in his mind.

 

So on and so forth…

 

So…

What is a CMS? ..Or.. What is a Content Management System?

If you know this already, please skip to next part – which I promise is much more exciting than this one.

 

If you are still here with me, then you must want to know about it.

 

CMS, is nothing but an application or a platform which allows you to drive your digital content, from a centralised (server) location.

 

All your templates, pages, and assets are at a common place; which along with components can be used across site and markets (which are copies of one master site).

 

So, if you were to launch your site at multiple locations across the globe, then you could have the same layout, use same assets (where possible), yet make modifications where needed.

 

The best part, you can achieve that from a single server and rollout any change across these sites, just by modifying it in the master copy. Moreover, you can make specific changes to these live copies, at will.

 

Now then, that was a brief about the CMS. I hope you got a fair bit of idea.

Or was it not what you were looking for?

Nonetheless… Let’s move on!

How to explain a CMS to a 5 years old?

  • It’s like a train set. You can align the tracks anyway you want, place the station wherever you want, and latch any bogeys with the engine to run the track.

 

How you design it, it’s your imagination.

 

However, these basic building blocks should sync to make it work, otherwise the engine would derail and never reach the station.

 

  • You know that painting book you got or the stencil which you use, it has pre-outlined figures which you can readily use to draw and paint.

 

There is a suggested design or the colour pattern, should you follow. However, the creativity is yours.

 

  • Imagine, you have multiple cut outs of a flower which you can colour differently and then place them on a sheet to create an image of a bouquet or a garden.

 

The content management system is similar to that; it provides various building blocks which you can use one or more time to create a page or a list of pages, so that you don’t have to create them afresh, time and again.

 

The only difference is, you use computer software instead of white paper.

 

[Good luck explaining what a computer and a software is. Look at the bright side, you have something to communicate and engage with the kid.]

 

With this kick starter, let’s see how many ways or different approaches you can come up with, to convince a child and make him understand.

 

Age is just a number!

But…

If you can convince a 5 years old, you can convince a nagging client!

 

#YesICan #Negotiation #ArtOfConvincing #Leadership #Communication

 

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Author speaks: I’m not here to change the world; I intend to make an impact on one soul at a time. If you like my work, please press Like, or better yet put a Comment; perhaps a feedback. However, the best appreciation of my work will be to Share this with your friends and your social circles (FB, Twitter, LinkedIn, G+, and others).

Thanks in advance!