5 Tips Gummies for Dummies on Marketing

You might be a marketing professional, an entrepreneur, or an enthusiast. Even if you are totally unrelated to these fields, yet want to make a social presence – so what do you do?

You browse the internet for information, reading endless blogs or stories, and imitating or following endless people. Then you embark upon a journey which turns out pretty depressing, pretty soon. Alright, maybe not as quickly as I may have sounded.

You think your marketing strategy works?

You do get some response, like a few likes or shares, and maybe a few comments as well. Then you read more, try to plan your working strategy, and follow it to get a few more followers.

After weeks or months of following the routine, planning and re-planning, you are nowhere near to the figure or reach you though you would be.

I, personally, have been a member of these social platforms for nearly a decade now. But, I started seeing the potential or utility of them, and be regularly active on them quite recently.

I’ve had some success, but mostly disappointment. To be fair, I must call it a learning experience than a failure.

If you’ve been paying any attention, from your own experience you would’ve realised by now that until you are known to the world otherwise or you are obnoxious enough to create a furore, you wouldn’t be someone whom the world would follow.

There goes your reach, organic or not, out of the window!

Does it have to be really that way?

In life… There are no shortcuts! Couldn’t seem to remember where I heard that before. Anyways, the point is – you can’t possibly think of making a huge difference, overnight!

Check out the profile of most followed people, within the industry of your choice or any other. They did not plan for any of it, rather spoke their minds out. And they did not stop!

1.      Be Original, as much as you can. Least, you can paraphrase it!

2.      Trending topics, discussions, world events, breaking stories – choose variety to spice it up

3.      Take advantage of creative team, if you have that option, to bring some infographics or banners for campaign

4.      Tell a story or be part of it, get involved

5.      Break the monotony; challenge the normality – Be different otherwise there are many others like you

One last thing, which no one would tell you is to be unconditionally charitable. No, I’m not talking about donation (in any form) or money. Be open to support people, follow them, promote their work, write appropriate comments, and be creative with your language.

A social or online deed is like a boomerang and comes back manifolds, when it does. You just have to be patient!

 

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Author speaks: I’m not here to change the world; I intend to make an impact on one soul at a time. If you like my work, please press Like, or better yet put a Comment; perhaps a feedback. However, the best appreciation of my work will be to Share this with your friends and your social circles (FB, Twitter, LinkedIn, G+, and others).

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How Not To Fall For The Online Marketing Trap

Yeah.. yeah.. Knowledge is power, we all know that and heard it several times. But, in order to gain more knowledge what do we do? We speak with intellectuals or read about the area of our interest. The information is widely available over the internet, look where you know must!

What is the most common thing which you hear from the experts?

First of all, there are no experts on the matter. Whoever go where they are now, never thought they would reach there. Well, they must have hope for it for sure.

They all will tell you to follow what they have done. Have you come across blogs or articles which say, “5 step to achieve this” or “3 things you have been doing wrong” or “How to make money quickly”?

The internet is flooded with such trap doors!

Why do I call them trap doors?

  • First and foremost, they all have similar information, just paraphrased or tweaked info-graphics.
  • Secondly, it’s a marketing pitch for the author, if only you could understand.
  • Thirdly, somehow it worked for the author, but do you have any way to validate it?
  • And lastly, isn’t marketing all about being able to convince the potential customer. And, in this case the author convinces you that his method or write up is pretty useful to you.

The more you are convinced, the more chances you’re going to like, share, and/or comment on it.

Now think, who is benefiting from it eventually?

Who is getting famous, getting more followers, and eventually making money?

I bet you knew that already, just didn’t want to admit you were falling for the trap as well.

There is nothing to be ashamed of or denying the fact. Look at the bright side, it was not a complete waste. Every bit of hearing or reading tells you something, gives you a different perspective which you can plan to use it to your strength, your strategy.

You Still Don’t Believe Me, Do You??

OK .. Tell me, what do you think about this?

Can you tell me which strategy worked here and in which article have you come across such a scenarios which fits the bill?

Let me tell you – NONE!

For Chris sake, if people knew what would work for sure, wouldn’t all those people who read those (marketing) articles be famous already?

And, if that were true then you wouldn’t be writing any articles any more since you would be flocked with curious people wanting to know how you did it?

Wouldn’t your mind be like a supercomputer, predicting human behaviour?

More than information, current events, or any other guide people are interested in bold and obnoxious content. You start sharing your sensual photos and you are a hit overnight.

Then again, events like Football World Cup was enough to crash the social media.

If only human minds were predictable, any strategy you followed would have done wonders for you.

Till then, the only thing you could do it read, plan, execute, and have patience.

Unless of course, you are willing to showcase your ugly side and cause an online stir; but never fall for such traps which guarantee you success, overnight!

Love Reading?  More Articles   Follow Author

Author speaks: I’m not here to change the world; I intend to make an impact on one soul at a time. If you like my work, please press Like, or better yet put a Comment; perhaps a feedback. However, the best appreciation of my work will be to Share this with your friends and your social circles (FB, Twitter, LinkedIn, G+, and others).

Thanks in advance!