You might be a marketing professional, an entrepreneur, or an enthusiast. Even if you are totally unrelated to these fields, yet want to make a social presence – so what do you do?
You browse the internet for information, reading endless blogs or stories, and imitating or following endless people. Then you embark upon a journey which turns out pretty depressing, pretty soon. Alright, maybe not as quickly as I may have sounded.
You think your marketing strategy works?
You do get some response, like a few likes or shares, and maybe a few comments as well. Then you read more, try to plan your working strategy, and follow it to get a few more followers.
After weeks or months of following the routine, planning and re-planning, you are nowhere near to the figure or reach you though you would be.
I, personally, have been a member of these social platforms for nearly a decade now. But, I started seeing the potential or utility of them, and be regularly active on them quite recently.
I’ve had some success, but mostly disappointment. To be fair, I must call it a learning experience than a failure.
If you’ve been paying any attention, from your own experience you would’ve realised by now that until you are known to the world otherwise or you are obnoxious enough to create a furore, you wouldn’t be someone whom the world would follow.
There goes your reach, organic or not, out of the window!
Does it have to be really that way?
In life… There are no shortcuts! Couldn’t seem to remember where I heard that before. Anyways, the point is – you can’t possibly think of making a huge difference, overnight!
Check out the profile of most followed people, within the industry of your choice or any other. They did not plan for any of it, rather spoke their minds out. And they did not stop!
1. Be Original, as much as you can. Least, you can paraphrase it!
2. Trending topics, discussions, world events, breaking stories – choose variety to spice it up
3. Take advantage of creative team, if you have that option, to bring some infographics or banners for campaign
4. Tell a story or be part of it, get involved
5. Break the monotony; challenge the normality – Be different otherwise there are many others like you
One last thing, which no one would tell you is to be unconditionally charitable. No, I’m not talking about donation (in any form) or money. Be open to support people, follow them, promote their work, write appropriate comments, and be creative with your language.
A social or online deed is like a boomerang and comes back manifolds, when it does. You just have to be patient!
Author speaks: I’m not here to change the world; I intend to make an impact on one soul at a time. If you like my work, please press Like, or better yet put a Comment; perhaps a feedback. However, the best appreciation of my work will be to Share this with your friends and your social circles (FB, Twitter, LinkedIn, G+, and others).
Thanks in advance!