It’s funny, how small things in life don’t make any sense when they happen, but you could relate them, years later.
My younger brother learnt playing games and counting number even before he went to school.
In those days, gaming was not as popular and a limited number of companies manufactured such units.
Era Old Gaming…
If I remember correctly, it was a stiff competition between Atari and Nintendo. Atari being famous for their joystick controller and Nintendo for better graphics.
Anyways, the crust of the matter is that my brother would play these games or watch me play, and then learn where things needed to progress were, try to find different things he could do, and learn alphabets and numbers to track game progress and password to continue from a saved timeline.
Considering the age, less than 3 years, no one actually thought it was that important or was helping his growth. In fact, we were scolded for spending too much time playing video games.
Fast forward x 20, to this day. Thinking, out of the blue, I realised the impact those games had and can have. A little more analysis, and I was quick to spot the visual aid in learning.
Do You See The Connection?
Don’t worry, you will, soon.
Rather than going through the books or listening to someone telling you, a person is able to grab things when assisted with visuals. The vision, through eyes, gets registered in the mind, faster than we know. Weird, ehh?
Adding Life To These Visuals…
I wouldn’t even ask you to select between a series of print outs and a video, to present something. Guess, you know which is better.
The idea of watching something as against images, is always luring.
The voice, the tone, the music in the background – could be used to create a situation, relevant to the content. The voices, indicate our mind to put more focus, and can pump the heart rate – think of a horror movie or an action sequence.
Ever watched a drama or an intense movie?
The voice and the way in which the actor delivers the speech, gets us involved and we feel we are part of the happiness or the sorrow that actor is going through. It hits our emotional chords.
Tell Me A Story…
That’s the power, you can create with a video.
The content, the sound, the linking – the broader story; that’s what gets to your customers.
There is so much you can say and tell, with advancement in technology – you can use various graphics and sounds.
The same video can be transmitted over multiple channels to reach millions of people out there, worldwide.
To connect with customers and to create an impact – create an awesome video. But first, create a story to show in that video! ~ P.R.
Author speaks: I’m not here to change the world; I intend to make an impact on one soul at a time. If you like my work, please press Like, or better yet put a Comment; perhaps a feedback. However, the best appreciation of my work will be to Share this with your friends and your social circles (FB, Twitter, LinkedIn, G+, and others).
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