Video Marketing Has-Been and Will-Be Around

It’s funny, how small things in life don’t make any sense when they happen, but you could relate them, years later.

My younger brother learnt playing games and counting number even before he went to school.

In those days, gaming was not as popular and a limited number of companies manufactured such units.

Era Old Gaming…

If I remember correctly, it was a stiff competition between Atari and Nintendo. Atari being famous for their joystick controller and Nintendo for better graphics.

Anyways, the crust of the matter is that my brother would play these games or watch me play, and then learn where things needed to progress were, try to find different things he could do, and learn alphabets and numbers to track game progress and password to continue from a saved timeline.

Considering the age, less than 3 years, no one actually thought it was that important or was helping his growth. In fact, we were scolded for spending too much time playing video games.

Fast forward x 20, to this day. Thinking, out of the blue, I realised the impact those games had and can have. A little more analysis, and I was quick to spot the visual aid in learning.

Do You See The Connection?

Don’t worry, you will, soon.

Rather than going through the books or listening to someone telling you, a person is able to grab things when assisted with visuals. The vision, through eyes, gets registered in the mind, faster than we know. Weird, ehh?

Adding Life To These Visuals…

I wouldn’t even ask you to select between a series of print outs and a video, to present something. Guess, you know which is better.

The idea of watching something as against images, is always luring.

The voice, the tone, the music in the background – could be used to create a situation, relevant to the content. The voices, indicate our mind to put more focus, and can pump the heart rate – think of a horror movie or an action sequence.

Ever watched a drama or an intense movie?

The voice and the way in which the actor delivers the speech, gets us involved and we feel we are part of the happiness or the sorrow that actor is going through. It hits our emotional chords.

Tell Me A Story…

That’s the power, you can create with a video.

The content, the sound, the linking – the broader story; that’s what gets to your customers.

There is so much you can say and tell, with advancement in technology – you can use various graphics and sounds.

The same video can be transmitted over multiple channels to reach millions of people out there, worldwide.

To connect with customers and to create an impact – create an awesome video. But first, create a story to show in that video! ~ P.R.

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How Not To Follow A Humdrum Strategy

On the night of March 08th, 2017, the football world saw one the major upsets of the tournament; at the highest level.

The #ChampionsLeague is no small town kid. It’s the crown which every European football club yearns for. It’s a show of strength, desire, and something to kill for.

A giant club from France (Paris St Germain or PSG) battling it out with another giant from Spain (Barcelona or Barca).

Those Petious Six Goals (#PSG) changed the way world looked at #Barcelona; for those who still had any inhibitions about this club.

For those who don’t know, there are two fixtures between the same two teams, in this tournament – one home game and another away game.

During the first meet, PSG knocked a heavy blow on Barca, leading the night 4 goals to nil.

Very few people would have thought that Barca would be able to overcome such a mountain of a task.

Plain and simple, it was impossible.

Well, those of you who don’t know Barca’s might would not know that they don’t give up till it’s the end.

So, all they did was to make impossible to I’m possible!

HOW?

You have to watch it to believe it.

The energy they had, they pace with which they moved, and the rage which was evident from their body language. They could kill, if they had any weapons!

Was it enough to make such a comeback?

Absolutely not!

These are key ingredients which you need, but the ingredients don’t mix or bake on their own.

They need a binding agent, a purpose, and a role which each of them plays.

So, after their defeat in the first leg, Barca made changes to the team. The coach started mixing his strategies and kept his opponents, guessing!

The two things which stood out for me: Reorganising and Rotating.

When to tame the opponents and when to go for the kill – know that and all you have to do is wait for the right time. Wait for the opponents to make a mistake and present you with a weak spot.

You don’t always get a high ground, and you don’t always win from a high ground.

Agility, which comes from challenging and perfecting different scenarios, giving yourself more data to prepare, and a cutting edge!

The next thing, is to know who could make that killing. It’s not always the sniper who has the best spot to kill.

Sometime, he could be there to cause a distraction or make you run for cover, while the man with the knife waits for the opportunity and makes the silent kill.

Never let your work be monotonous, have a thorough SWOT analysis, keep more information, and know what works for you and what not.

When you put yourself in different scenarios, you will know the weak areas. And, if you could stumble upon those then others could, as well.

You have to try!

Take a calculated risk!

Or, go blind!

You’ll learn something out of it, for sure.

But, eat only what you can stomach.

In between, the first match and the return match, Barca played other games and corrected their new ways of working.

When the time came, they were better prepared!

 

Love Reading?   More Articles   Follow Author

Author speaks: I’m not here to change the world; I intend to make an impact on one soul at a time. If you like my work, please press Like, or better yet put a Comment; perhaps a feedback. However, the best appreciation of my work will be to Share this with your friends and your social circles (FB, Twitter, LinkedIn, G+, and others).

Thanks in advance!