How Not To Fret And Provide Unified Customer eXperience

Every single day, people, at the top or who are responsible to make a brand name, wish that the world out there is not staring at them or taking a dig at their brand’s inconsistencies.

 

For them, there’s a never ending tussle ensuring their employees, existing and potential customers and partners, investors, and influencers are getting one impression about the brand. And there is no brand confusion or conflict, arising from how few things turn up.

 

And, with millions and billions of people across the world connected via social media, words spread like a wildfire.

Brands Are Not Built Overnight

Brands, are not built overnight, nor are they built by the effort of a few people; it’s built by the efforts of every individual, as an on-going process.

 

If you, as an employee, want to convince me to something then you ought to believe in it before you can sell the idea to me, a customer.

 

Imagine you working for an airline or restaurant brand which puts customers first, but you, as an individual employee, fail to keep the customer happy either by providing the best possible service or by not listening to what the customer is asking for, then you have failed not only the customer but the brand as well.

 

Well, the customer would think the policies to be contentious and feel cheated by the company/brand. And, with the access to smart phones and social media, we all know what can happen next.

ONE Brand, ONE Journey

A brand experience should be like a process, a bond, a commitment across the organization which every individual must invest in and live up to.

 

Irrespective of there being multiple divisions, subsidiaries, acquired or merged business units, the primal focus should be to integrate this to form ONE brand.

 

The joining of forces should mean defining everything for that ONE brand – the vision, the organizational structure and its diverse culture, the brand values and market positioning.

 

One should understand that the company’s ultimate goal is to grow and fulfil customers’ expectations, as one entity.

 

If the business units continue working as individuals then the first and foremost challenge would be the management of cross multi-functional units, which could and, to some extent, would result in confusions, miscommunications/overlapping roles & responsibilities, and unnecessary hold-ups – not only for employees but for the customers as well.

 

To enable business units to deliver unique brand experiences, which is aligned with the stake-holders’ demands and expectations, it’s imperative to have a command centre or a centralised controlling unit which manages and directs every other business unit.

What Do We Do Now?

Well done! All you have managed to do by now is put together the engine from a Ferrari, tyres from Michelin, seats from a Mercedes, body from Rolls Royce, and similar things.

 

The restructuring was like putting all the part together for a concept car. However, the test drive and customers reviews is what you need to fine tune your car, before you can mass produce it or call yourself a premium brand, and be really proud of what you’ve created.

You get the idea, don’t you?

Oh silly! You need the customer feedback and success stories from each of the units integrated and then use them to define the common policies and work culture which will drive your business.

 

While you’re at it, don’t forget to reassure your stakeholders that the combined entity will only work towards improving the collective strengths and will focus on reducing the pain areas.

 

“Remember that customers are like audience members at a show. They don’t see the lighting director or the makeup artist at work behind the scenes; they only see the performance on stage. Processes and procedures are just as integral a component of brand experience as the final product.” ~ Jason Cieslak

 

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No Amount of Pain Can Break You, If You Learn This!

Search for elasticity on Wikipedia and the article will start with “In physics, elasticity (from Greek ἐλαστός “ductible”) is the ability of a body to resist a distorting influence or deforming force and to return to its original size and shape when that influence or force is removed.”

 

The force or pressure is never enough to break anyone, literally. However, according to AIS (American Institute of Stress), around 80% people undergo some form of stress at work; nearly half of which don’t know how to deal with it.

 

Whether, it’s managing work-life or managing difficult people around you, the amount of stress or pain one goes through is proportional to one’s ability to manage such situations.

 

As research would have it, a vast majority of people can’t deal with these situations without being aggressive; which is similar to not being able to deal with it.

 

I see an opportunity where most of us see anxiety, stress, and pain.

 

Most of us have had these thoughts/situation, more than a couple of times

• I was made to work till late after office hours
• I was made to work on something I was not comfortable with, or had no previous knowledge
• I was denied the rewards and recognition, which I deserved

How many of us deal with it head-on?

Challenged the manager or argued with him. We might even had compared ourselves to other and highlighted what we were doing (more) than the other people in the team.

But, have you really thought about the kind of work you do or you’re being asked to do?

Oh, I’ve been there, done that all too. But, I’ve always taken up the new work [the dirty work] so that I can stretch myself, and see if I can possibly handle that, or how much of it I was prepared to deal with.

 

The end game, has always been to be prepared! To be prepared for what’s out there, when I move to a different place, a different role, or when unexpected events occur.

 

Doing the same thing would prepare me for the same thing, but when the same thing runs out – where would I land?

 

More than that, I’ll not be doing the same thing – time and again.

 

So … shortcomings are short-lived, and they make you short-sighted. But, when you have bigger picture in your sight, you don’t lose hope, your ultimate goals.

 

“The ship farthest from the shore explores more treasure.” – If you haven’t heard that before, well… You’ve heard it now!

 

One should explore more and stretch beyond the routine, not because it’ll benefit you in the short term, but because you would know what you can achieve or must achieve, in order to reach your goals.

 

Moreover, this has to be an ongoing process which you engraft in your lifestyle, of your freewill rather than a forced one!

 

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Why Every CMS Beginner Should Start With A Content Project

CMS or a Content Management System, as we know, is a collection of basic building blocks which we call as ‘components’.

[Read More – What is CMS?]

There are components which are provided as part of the tool package – also known as ‘out of the box’ components (OOB components). Then again, there are components which are built to server specific needs, perhaps from scratch or on top of existing components – also known as ‘custom’ components.

Now, you’d be surprised to know that most of the existing (OOB) components, if not all, can be customised or configured in many ways.

“You need to see it, to believe it.”

Once you start going through multiple websites, you familiarise yourself with the components which are used, and the layout or different ways in which they are used. Just like the Lego blocks, which have different shapes and colours.

Then you start formulating your own ideas to how these can be used – some of these components are so rich with features that it takes a while to unlock the potential and explore them.

A little more digging will help you map the components to the current work you will be doing – either you’ll get help from content experts or you’ll find out the hard way (doing yourself).

This wouldn’t come naturally, unless you actually start creating content on your own – which is not as easy as it may sound. I’ve seen people struggle so hard with putting the content right and aligning all the elements together.

I don’t know about others, but I certainly felt good when I authored a page and previewed it. And, when the whole site was created, it almost felt like it was me who created it (although, it was a team effort).

Oh, it is such an exciting and rewarding experience, a sense of accomplishment and learning.

Not that you’ll get bonus for doing that, but just think about the world of possibilities it opens up for you.

Still don’t get it, do you?

See, working on those components can give you an understanding to the system (let’s say Adobe AEM, or Sitecore) – first of all.

Then, you get yourself at ease with the components and the common mistakes a rookie would do, like the related configuration, linking to areas within the system, and gaps left behind by the development team.

This, will give you an insight in to the areas which can be improved upon – be it your learning or the recommendations you could make.

Most importantly, you will get to look at the bigger picture rather than being limited to the components or areas you would work on otherwise.

At this point, it will matter less if you were from a development background, a testing, or any other area of expertise.

What matters, would be what you can or want to do now!

The knowledge and experience, while working on different components,

• Would help to find the gaps, ask more questions to get clarity
• Can be used to suggest better user experience, suggest optimal way to use a component, or suggest an alternative
• Will equip you to develop components in a better way – don’t forget the scenarios you came across to configure a single component.
• Will lead you to provide a better solution

All the things you can and must do, during the initial phases of the project, to reduce the loss of effort during the later stages.

It’s your choice now, if you wish to work as a technical person, a business analyst, or a quality analyst – the possibilities are never ending.

And if you thought otherwise, no one can limit a BA or QA from proposing a technical design (not literally a design document though).

Reflecting upon, would you have had so much clarity and vision of what you wanted to do or could do, had you not gone through this route?

May be… But, you can’t leave things to “may be”. It’s better to be informed, if you ask me, at least then it’ll be your choice and not something enforced upon you.

“At the end of the day, it’s not only about doing right by the customers and delivering what’s best for them, it’s about doing what’s right for you and learning to become a better person and a professional, as well.” ~ P.R.

 

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How Not To Spend More And Still Sell The Product: Influencer Marketing

During the good ole days, newspapers, pamphlets, and television ads were the most used marketing channels. To some extent, they still are!

Mind Tricks!

Reflecting back, could you list some of the ads you remember still? And, why?

We tend to remember (ads promoting) things which,

1. We could related to ourselves
2. Had a brilliant concept
3. Had a familiar face in it

 

Whether you think about your childhood or think about children now, you would notice how we are lured in to buying things, even if we don’t need it, just because it was promoted using a person or character we followed. Spiderman, Movie actors, cartoon characters (Doremon, Peppa Pig) – ring a bell?!

 

But, did you really think

• Pierce Brosnan would eat betel nut just because he was in the ad?
• Kareena would use lux soap?
• Chota Bheem/Peppa Pig actually went to school with all that bag and pencil box?

 

It’s because they are known and have a following, these people or characters are used to promote products; which would make people to believe

• The product is used by the person, perhaps
• The product is endorsed/backed by a known person and hence safe to use
• The product is better than other similar ones, since it is being promoted by a well-known person

The Influencing Act!

These well-known people (influencers) are there to influence your decision, make you believe which you otherwise wouldn’t, and are able to reach to mass or fans – instantly; thereby making a larger impact than those marketing agencies would make, following other practices.

In this era, people have so many social media channels on which they are active, and connect with their fans and followers.

Each of these followers further have a circle of people connected to them, so on and so forth. Virtually, you are connected to millions of people around the globe.

Theoretically, the chances of getting a response or someone buying/trying a product which you promote, are more.

Modern marketers are tapping on this trend!

The cost of engaging a creative ad agency, getting people to perform in it, getting the prime TV slots, and so many other associated costs are reduced. Not to mention the time and effort in getting the ad to market.

Now think, I’ve a million followers on three different social channels. If I say or promote anything on it, it will reach countless people within a few seconds – thanks to the internet!

Even if a percentage of those followers buy the product eventually, it’s a huge profit for the company; considering the amount they would spend on getting me to promote it online.

And this, my friends, is nothing but Influencer Marketing!

“Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.” – Wiki

“Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.” – Tapinfluence.com

 

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What is CMS? Explain That To A 5 Years Old. Here’s Why?

So, you just had a glimpse of the post or heading and started scrolling away. Just when you thought it was nothing, you couldn’t let go of this feeling – Why would you want to explain CMS to a 5 years old?

 

I can give you many reasons, but let’s just say the psychology of a client responsible for an IT programme is similar to that of a child.

 

Like a child,

1. The client would be hard to get convinced, especially when he is unaware of something new.
2. The client would have qualms about moving to another thing, in this case a new platform.
3. The client would want more for what he gives. Like a child, who only agrees to share his toys when he gets more in return.
4. Last but not the least, the time a client would be willing to listen to you, as he would have many things going-on in his mind.

 

So on and so forth…

 

So…

What is a CMS? ..Or.. What is a Content Management System?

If you know this already, please skip to next part – which I promise is much more exciting than this one.

 

If you are still here with me, then you must want to know about it.

 

CMS, is nothing but an application or a platform which allows you to drive your digital content, from a centralised (server) location.

 

All your templates, pages, and assets are at a common place; which along with components can be used across site and markets (which are copies of one master site).

 

So, if you were to launch your site at multiple locations across the globe, then you could have the same layout, use same assets (where possible), yet make modifications where needed.

 

The best part, you can achieve that from a single server and rollout any change across these sites, just by modifying it in the master copy. Moreover, you can make specific changes to these live copies, at will.

 

Now then, that was a brief about the CMS. I hope you got a fair bit of idea.

Or was it not what you were looking for?

Nonetheless… Let’s move on!

How to explain a CMS to a 5 years old?

• It’s like a train set. You can align the tracks anyway you want, place the station wherever you want, and latch any bogeys with the engine to run the track.

 

How you design it, it’s your imagination.

 

However, these basic building blocks should sync to make it work, otherwise the engine would derail and never reach the station.

 

• You know that painting book you got or the stencil which you use, it has pre-outlined figures which you can readily use to draw and paint.

 

There is a suggested design or the colour pattern, should you follow. However, the creativity is yours.

 

• Imagine, you have multiple cut outs of a flower which you can colour differently and then place them on a sheet to create an image of a bouquet or a garden.

 

The content management system is similar to that; it provides various building blocks which you can use one or more time to create a page or a list of pages, so that you don’t have to create them afresh, time and again.

 

The only difference is, you use computer software instead of white paper.

 

[Good luck explaining what a computer and a software is. Look at the bright side, you have something to communicate and engage with the kid.]

 

With this kick starter, let’s see how many ways or different approaches you can come up with, to convince a child and make him understand.

 

Age is just a number!

But…

If you can convince a 5 years old, you can convince a nagging client!

 

#YesICan #Negotiation #ArtOfConvincing #Leadership #Communication

 

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4 Steps: How Not To Stick Your Face In A Piece Of Cake: Content Migration Strategy

What is the most common or important thing any marketing person would tell you?

If you want to have a greater reach, have a great content!

In an age of #DigitalTransformation, we all rely on the browsing patterns, customer behaviour, and similar giveaways which help us define our strategy.

However, the customer engages only when he can relate to what you present.

“Your content speaks for you, where you can’t be physically present.”

Most of the organisations think a lot before chalking out the IT budget or roadmap.

A bulk of them, start small, migrate a section of their existing site on to the new Content Management System (CMS).

The size of this content migration may vary!

There are sites which have informational content only. Then again, there are sites which have certain level of user interactions.

From a 100-200 pages to over 5000 pages, there is no limit to it.

It depends on the products are services you provide, the customers who actively use them and would need information about, and the driver for you to be online, in the first place.

How to prepare a strategy for content migration?

Well, if you thought it was as simple as any content editor or content specialist or any person with such a role copy pasting the content and be done with it, then you wouldn’t possibly have worked on such a project.

The fundamentals never change – the planning, the design, the implementation, and the delivery.

1. The big plan!

Planning should have been the phase where most discussions happened; only if we were not in so much hurry to deliver!

The approach, of how you would present the content, the related information you would need, and whether it’ll be across multiple break points, is all to be given a deep thought.

The separation of role; people who could put content, from people who could verify the content, to people who can do both.

Which ones do you have, you can afford to get, and you would need to outsource.

Oh! And, before you forget – do plan who will be doing what and with what approach.

2. Getting the design right!

Set sail when the storm hits the shore!

No, we don’t want that!

So, create assets which can be re-used on similar break points.

Have a consistent layout for pages, which don’t need much modification and look almost the same across devices and platforms.

Do don’t wanna end up creating one page for each of the breakpoints/viewports (desktop, mobile, and tablet).

Decide upon the styling (the font style, size, colour, the heading group, and so on), the icons, and other elements of accessibility.

3. Putting the pieces together!

With the required elements in place, now is the time to put them all on the page.

Know the hierarchy, create the page, and check how it looks on different viewports.

Implement one page at a time, from initiation to completion, and keep track of your progress.

4. Your order is ready for Delivery!

The pages are done, grouped neatly based on the hierarchy, and compared against the existing site.

The viewports are checked, and so is the linking of pages.

If, there is any information which is needed for the tracking or marketing purposes, then ensure you have provided all the information.

If you are not sure, make use of any tools which are readily available to get you that information.

Just when you think you are ready, open it for an in-house verification session.

Limit the time and keep the intended purpose clear.

Walla … You are ready to go! – hand the site over to the customer.

 

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Game of Theories: How Not To Be Played Down

If you have been following Prison Break, a popular US TV series, then you would know about the latest season which has come out after a very long time.

 

Well, watching the series this time, I never thought I would come across something which would intrigue me so much and so instantly. It is something which Sara discusses with (her husband) Jacob in relation to Michael, and he says it is a classic Game Theory approach.

 

Made Me Wonder, What This Game Theory Is?

Been in existence for over six decades, was originally thought to be related to zero-sum game – where one gains at the loss of other. However, it’s now an umbrella term referred in relation to logical decision making.

 

Seems like a lot of effort and research has been carried out over the years, which has resulted in various situations and fields in which this theory has been applied and evolved.

 

We All Start With “Imperfect Information” …

As I start reading the different types of game theories, I was astonished to learn, although these are mathematical or economics based models, these can prove to be lifesaving in real life situations. And, how being knowledgeable about such theories can help you identify potentially un-friendly tango [military term used for target or opponent].

 

In a world full of deceptive people, it’s almost unlikely to attain all or complete information, which is correct or perfect – resulting in favourable outcome. Most of the games/situations, thus, are played with imperfect information, from the onset.

 

In A Perfect World …

In a perfect world, there would be one controller or dictator who would hold all the cards and would know the outcome. Seldom, is the case!

 

Therefore, till a decision or an outcome is reached, think of it as a continuous game which feeds on the outcomes of many players, who may or may not be set in motion by the one calling all the shots or actually playing the game.

 

Lifesaver!

Moments back, I mentioned these theories could be lifesaver. Let’s see how?

 

Whether you are hiring a person, making a business deal, or presenting your case – knowing as much about other person or company would be beneficial. That’s a given, whenever we go out for an interview, isn’t it?

 

Whether that information comes handy or not, the moral advantage it gives you, can’t be matched. Moreover, at a higher level, it’s the leverage you have on other person which decides which way the deal or negotiation would go.

 

The Cooperative and Non-Cooperative game types would tell you that your chances of success would improve considerably if you are able to form alliances; doesn’t matter if they are with mutual agreement or enforced.

 

With the assumptions and the need of bargaining power over others eliminated, that’s two less things to worry about.

 

Still… In a business, where things can get uglier than your imagination, it’s advised to still have that bargaining power; humans are unpredictable!

 

In order to reach a goal, we break the whole journey in to smaller milestones. And, the outcomes would densely depend on the outcomes of the strategies devised for these milestones. If these milestones are people dependent then it’s asymmetric, and if the people can be replaced in a way that only outcome matters then it’s symmetric game play.

 

“A symmetric game is a game where the payoffs for playing a particular strategy depend only on the other strategies employed, not on who is playing them.” – Wiki

 

Keeping a holistic view, these theories should guide you to take an educated course of action.

 

It is one thing to be uninformed, and another to be informed. Then again, what you do with that information or the lack of it, decides the outcome.

 

First, you use them to get relevant information, and then, you use that information to get to them! ~ P.R.

 

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How To Eliminate Competition: From Flipping Karts to Flipping Bay

When Flipkart started the online furore, selling books, no one had thought where this company will head. The market was raw, in this part of the world, and the gold was there for digging, for early birds.

 

Since then, the company has come a long way, surpassing the expectations of veterans and market pundits, and raised some serious money.

 

It must have been a fairy tale when the company grew to where it is now, in terms of size and valuation.

 

At the time, there was a big market pie, which was untapped, and for a company like Flipkart – it was huge potential for a foreseeable future.

 

Once you tap on to something new, you can’t hide it from the world. Gradually, other companies started bidding on this new trend, as well.

 

Within a few years, the pie not left solely for Flipkart, but other players like Amazon, Snapdeal, and others as well.

 

Interestingly, ebay had operations in India long before any other big market player, we know today, had put steps here.

 

However, they failed to make that much of an impact or control the market share.

 

A decade in to existence and operations, Flipkart has now taken control of ebay’s India operations, which was unexpected, but is a smart move!

 

Why Now?

The timing couldn’t have been better!

 

Just last year, there was so much going on with the company (Flipkart), in terms of losing valuation, reshuffle at the top layer, and constant fight to remain market leader; with Amazon keeping them on their toes.

 

Why Do It At All?

If you are aware of the subject: Mergers and Acquisitions, then you would be able to relate this move.

 

• Synergy: Since both the organisations were operating in the same field, with different associations with vendors and different strategies, this move would give them a platform to mix the best of both.

• Growth or Bigger Market Share: Without having to make those transactions, efforts from sales team, or any other resource utilisation, they’ll get a bigger market share to operate in; both vendors and customers.

• Increase Supply-Chain: The workforce could be combined to restructure the supply-chain mechanism and deliver the products in much organised fashion. Thus, improve the customer satisfaction and increase the customer retention/loyalty.

• Eliminate Competition: With one less enemy to look out for, the competition just got smaller. However, the increased forces would be enough to fend off challenges, or perhaps, go on the offensive for a while.

 

ebay, was not going to be profitable anyways, as we have seen for so many years. For them, hooking on to a better ship should look like a saviour in sight.

 

However, with another merger (Flipkart-Snapdeal) doing the rounds, the future holds ontogenesis or decay, it is to be seen!

 

How do you make money? Spinoffs, split-ups, liquidations, mergers and acquisitions. ~ Mario Gabelli

 

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How Not To Follow A Humdrum Strategy

On the night of March 08^th, 2017, the football world saw one the major upsets of the tournament; at the highest level.

The #ChampionsLeague is no small town kid. It’s the crown which every European football club yearns for. It’s a show of strength, desire, and something to kill for.

A giant club from France (Paris St Germain or PSG) battling it out with another giant from Spain (Barcelona or Barca).

Those Petious Six Goals (#PSG) changed the way world looked at #Barcelona; for those who still had any inhibitions about this club.

For those who don’t know, there are two fixtures between the same two teams, in this tournament – one home game and another away game.

During the first meet, PSG knocked a heavy blow on Barca, leading the night 4 goals to nil.

Very few people would have thought that Barca would be able to overcome such a mountain of a task.

Plain and simple, it was impossible.

Well, those of you who don’t know Barca’s might would not know that they don’t give up till it’s the end.

So, all they did was to make impossible to I’m possible!

HOW?

You have to watch it to believe it.

The energy they had, they pace with which they moved, and the rage which was evident from their body language. They could kill, if they had any weapons!

Was it enough to make such a comeback?

Absolutely not!

These are key ingredients which you need, but the ingredients don’t mix or bake on their own.

They need a binding agent, a purpose, and a role which each of them plays.

So, after their defeat in the first leg, Barca made changes to the team. The coach started mixing his strategies and kept his opponents, guessing!

The two things which stood out for me: Reorganising and Rotating.

When to tame the opponents and when to go for the kill – know that and all you have to do is wait for the right time. Wait for the opponents to make a mistake and present you with a weak spot.

You don’t always get a high ground, and you don’t always win from a high ground.

Agility, which comes from challenging and perfecting different scenarios, giving yourself more data to prepare, and a cutting edge!

The next thing, is to know who could make that killing. It’s not always the sniper who has the best spot to kill.

Sometime, he could be there to cause a distraction or make you run for cover, while the man with the knife waits for the opportunity and makes the silent kill.

Never let your work be monotonous, have a thorough SWOT analysis, keep more information, and know what works for you and what not.

When you put yourself in different scenarios, you will know the weak areas. And, if you could stumble upon those then others could, as well.

You have to try!

Take a calculated risk!

Or, go blind!

You’ll learn something out of it, for sure.

But, eat only what you can stomach.

In between, the first match and the return match, Barca played other games and corrected their new ways of working.

When the time came, they were better prepared!

 

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How Not To Fall For The Online Marketing Trap

Yeah.. yeah.. Knowledge is power, we all know that and heard it several times. But, in order to gain more knowledge what do we do? We speak with intellectuals or read about the area of our interest. The information is widely available over the internet, look where you know must!

What is the most common thing which you hear from the experts?

First of all, there are no experts on the matter. Whoever go where they are now, never thought they would reach there. Well, they must have hope for it for sure.

They all will tell you to follow what they have done. Have you come across blogs or articles which say, “5 step to achieve this” or “3 things you have been doing wrong” or “How to make money quickly”?

The internet is flooded with such trap doors!

Why do I call them trap doors?

• First and foremost, they all have similar information, just paraphrased or tweaked info-graphics.
• Secondly, it’s a marketing pitch for the author, if only you could understand.
• Thirdly, somehow it worked for the author, but do you have any way to validate it?
• And lastly, isn’t marketing all about being able to convince the potential customer. And, in this case the author convinces you that his method or write up is pretty useful to you.

The more you are convinced, the more chances you’re going to like, share, and/or comment on it.

Now think, who is benefiting from it eventually?

Who is getting famous, getting more followers, and eventually making money?

I bet you knew that already, just didn’t want to admit you were falling for the trap as well.

There is nothing to be ashamed of or denying the fact. Look at the bright side, it was not a complete waste. Every bit of hearing or reading tells you something, gives you a different perspective which you can plan to use it to your strength, your strategy.

You Still Don’t Believe Me, Do You??

OK .. Tell me, what do you think about this?

Can you tell me which strategy worked here and in which article have you come across such a scenarios which fits the bill?

Let me tell you – NONE!

For Chris sake, if people knew what would work for sure, wouldn’t all those people who read those (marketing) articles be famous already?

And, if that were true then you wouldn’t be writing any articles any more since you would be flocked with curious people wanting to know how you did it?

Wouldn’t your mind be like a supercomputer, predicting human behaviour?

More than information, current events, or any other guide people are interested in bold and obnoxious content. You start sharing your sensual photos and you are a hit overnight.

Then again, events like Football World Cup was enough to crash the social media.

If only human minds were predictable, any strategy you followed would have done wonders for you.

Till then, the only thing you could do it read, plan, execute, and have patience.

Unless of course, you are willing to showcase your ugly side and cause an online stir; but never fall for such traps which guarantee you success, overnight!

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Author speaks: I’m not here to change the world; I intend to make an impact on one soul at a time. If you like my work, please press Like, or better yet put a Comment; perhaps a feedback. However, the best appreciation of my work will be to Share this with your friends and your social circles (FB, Twitter, LinkedIn, G+, and others).

Thanks in advance!